ANCILLARY TASK DECONSTRUCTION 3

Daft Punk's 'Electroma' is a 2006 film by French electronic music duo Daft Punk. The plot revolves around the quest of two robots (the bands members) to become human. About their rather experimental film, they said "We were not nervous - making a full-length movie was like a dream. We never planned for it to happen, but after we directed the videos for our last album we decided to keep on working. We were in the shooting dynamic, so the movie came naturally. We didn't think too much. Whether it's making music or directing a video, whatever we do we do it quickly. When we have a good work dynamic we don't need to ask too many questions of each other."

The poster is black and white, with limited detail and variations. The font is simple and readable, the title of the film in large with small credits underneath. It is obvious that the title is more important than the credits due to the size difference. The black and white element merges the image into the poster - the white silhouettes of the image blend with the white background however not so much that you cannot decipher what they are. The black background creates contrast and reinforces the silhouette - making it more prominent. Overall I think this is a good poster which uses aspects of simplicity to its advantage - to create an effective poster which does not bore the audience, instead enticing them.