Tuesday, 14 October 2014

AUDIENCE RESEARCH

I created a survey using surveymonkey to gather opinions and ideas from my target audience. This is the results:

First of all, I asked the participants if they watched documentary films, to identify how relevant the research is.

Secondly, I asked the gender of the people, to find out if there was any biased answers and if the future questions were impacted by gender.
The survey shows that most of the participants were male:


To reflect interest, I asked the audience if they would actually be interested in a 3-5 minute survey.
The results varied - I asked the audience to state why they chose 'depends', and the primary reason was just if the film is good or not, showing how I need to create it to the best of my ability. However, most people said yes, showing how the survey was aimed at my target audience, so the results are effective. 
I asked the target audience 4 similar questions - what iconography do they associate with summer, as well as spring, autumn, and winter. I did this as if I know what they associate with these seasons, I can use it to my advantage to interest them into watching my film by cooperating them in the narrative. 
In addition, I also asked the target audience what they would like to see a time lapse of, as I want it to interest them and also it will play a big role in my film.  The last question I asked was whether or not the audience had watched an experimental before, and the results showed that more people have which means a lot of people know the genre conventions of my film as very experimental and also it suits the target audience. 



1 comment:

  1. You have conducted some audience research, providing an overview of your results, and highlighting how this is useful for your main project

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